About

I am a multidisciplinary Creative Leader dedicated to bridging the gap between high-level artistry and commercial impact. With a career spanning global agencies and iconic in-house brands, I specialize in engineering 360-degree campaigns that convert consumer touchpoints into measurable revenue and long-term brand loyalty. As Creative Director at Amp Agency, I lead cross-functional teams of ACDs, Art Directors, and Writers to deliver global assets across digital, social, and experiential platforms. My leadership philosophy is rooted in "Concept First"—ensuring every pixel and every word serves a strategic business goal. The Foundation: My creative DNA was forged in the DIY culture of the South Bay of Los Angeles. From touring with my punk band to mastering old-school typography in my father’s ad agency, I learned early that disruptive creativity requires both grit and precision. This "punk rock" work ethic—combined with a deep love for surf/skate culture—allows me to navigate the tension between subculture authenticity and corporate scalability.

Career Highlights:

Petco: Spearheaded the creative evolution of Global Brand Creative and Owned Brand Packaging, aligning design strategy with national retail goals.

The Lambesis Agency: Architected 360-degree brand experiences and managed multi-million dollar budgets for a blue-chip roster including The Coca-Cola Company, SKYY Vodka, Nordstrom, and Airwalk.

Technical Versatility: A "player-coach" capable of music composition, video editing, art direction, and product design.

Core Competencies: Global Brand Strategy, Executive Leadership, Omni-Channel Marketing, Retail & Packaging Design, Content Creation, Music Supervision, and Cross-Functional Collaboration.